Counterfeit sellers can relaunch listings, reuse product images, and operate across multiple marketplaces. Brands need a connected program rather than isolated reports.
Define authentic product references
Maintain approved packaging, labels, product specifications, serialization details, authorized seller data, and current trademark records. Reviewers need reliable references for comparison.
Evaluate multiple signals
Unusual pricing, copied photography, packaging errors, inaccurate specifications, suspicious seller history, and customer complaints may indicate risk. No single signal proves counterfeiting, so evidence should be evaluated together.
Prioritize consequential activity
Focus on listings with meaningful reach, sales volume, safety implications, repeat behavior, or links to coordinated accounts. A risk-based queue directs specialist review where it matters most.
Report and monitor
Use the marketplace route that matches the supported allegation. Provide exact listing IDs, rights information, and concise evidence. Track removal, rejection, seller action, and relisting.
Coordinate legal, ecommerce, investigations, customer support, and authorized distribution teams. Shared intelligence often reveals relationships that a single listing cannot show.