A monitoring program needs clear boundaries and decisions, not only a list of search terms. Use this checklist when designing or reviewing coverage.
Rights and reference data
- Current trademarks, logos, product imagery, and packaging
- Official accounts, domains, sellers, distributors, and campaigns
- Known licensees and territory restrictions
- Priority products, executives, and customer-support identities
Detection coverage
- Marketplaces and social platforms
- Search, advertising, websites, domains, and app stores
- Relevant languages and regional variations
- Visual, textual, account, and destination signals
Review workflow
- Confidence and harm-based priority rules
- Human validation standards
- Evidence capture fields
- Legal, security, fraud, and communications escalation
Program measurement
- Validated incident rate
- Time from detection to review
- Outcome and relisting status
- Repeat actors and unresolved priority exposure
Review the checklist regularly as products, channels, threats, and platform policies change.